With a booth area of over 1200 square meters and over 20 XCMG star products... Recently, at the 2024 BMW Exhibition of Construction Machinery and Mining Machinery in S ã o Paulo, Brazil, XCMG booth C was unveiled, attracting high attention from the local industry.
The first edition was held in 1994, M&T EXPO is the largest and most influential construction machinery exhibition in Latin America. This exhibition brings together over 500 brands from 15 countries and regions.
Su Zimeng, President of the China Construction Machinery Industry Association, and Zhou Weidong, President of the Machinery Industry Branch of the China Council for the Promotion of International Trade, led a Chinese delegation to participate in the exhibition and inspected the XCMG Brazil Marketing Center, where they had in-depth exchanges with XCMG Brazil General Manager Li Hanguang. This is not only a high recognition of XCMG, but also a powerful promotion of China's construction machinery industry.
This time, XCMG brought over 20 high-quality star products, including loaders, excavators, mining trucks, wide body trucks, road rollers, graders, milling machines, high-altitude work platforms, forklifts, etc., to Brazil. This not only demonstrated its strong research and development capabilities, but also highlighted the new image of Chinese manufacturing. New energy products have become a major highlight of XCMG's exhibition. XCMG is deeply involved in the electrification industry and has launched a series of green construction solutions. The star product XC968-EV pure electric loader from XCMG uses "electricity" instead of "oil" and adopts the industry's first "three motor" technology solution. It is pure electric, zero emission, and economically efficient, reducing costs for customers and promoting green transformation.
The XCMG interactive exhibition area is particularly eye-catching, with facilities such as the XCMG crane lifting simulation console attracting customers to experience and give them likes. Customer partners from various countries entered the XCMG exhibition area one after another, and high-quality equipment and multiple financing products from XCMG Brazil Bank won unanimous praise. The atmosphere on site was hot, and multiple star products reached purchase orders.
2024 marks the 50th anniversary of the establishment of diplomatic relations between China and Brazil, as well as the 10th anniversary of XCMG's production and operation in Brazil. With a new mission, vision, and journey, XCMG will further rooted itself in South America and serve customers, striving tirelessly to build a world-class enterprise!
