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From May 10 to 14, 2024, the 8th China Brand Day event with the core concept of "Chinese Brands Shared by the World" and the theme of "Brand New Quality, Future New Light" was grandly held at the Shanghai World Expo Exhibition and Convention Center. Many well-known brands and innovative technologies shined on the stage, and the new image and new achievements attracted attention, deeply demonstrating the outstanding achievements of our country's brand building over the years. Lingong Group, a leading brand of Chinese engineering machinery with a development history of more than 50 years, made a wonderful appearance, blooming with unique charm among the bright stars of brands.
From May 10 to 14, 2024, the 8th China Brand Day event with the core concept of "Chinese Brands Shared by the World" and the theme of "Brand New Quality, Future New Light" was grandly held at the Shanghai World Expo Exhibition and Convention Center. Many well-known brands and innovative technologies shined on the stage, and the new image and new achievements attracted attention, deeply demonstrating the outstanding achievements of our country's brand building over the years. Lingong Group, a leading brand of Chinese engineering machinery with a development history of more than 50 years, made a wonderful appearance, blooming with unique charm among the bright stars of brands.
During the event, a series of special activities were organized on site, attracting the attention of many visitors. In addition, various places combined the actual work of brand building, carried out brand creation special activities on their own through various forms, and told the story of Chinese brands well. During the event, Wu Hao, Secretary-General of the National Development and Reform Commission, came to visit the Lingong exhibition, learned about Lingong's independent research and development, and expressed full recognition of Lingong's products and development strategies.
At 16:30 on May 10, the launching ceremony of the event started solemnly and warmly. Wu Hao, Secretary-General of the National Development and Reform Commission, presided over and introduced the leaders and guests present. Zhang Yuzhuo, Director of the State-owned Assets Supervision and Administration Commission of the State Council, Luo Wen, Director of the State Administration for Market Regulation, and Chen Jining, Secretary of the Shanghai Municipal Party Committee, attended the meeting and delivered speeches one after another; then Zhang Guoqing, member of the Political Bureau of the 20th CPC Central Committee, Vice Premier of the State Council, and member of the Party Leadership Group, spoke and officially launched the 2024 China Brand Day event. Tang Junbin, Assistant to the General Manager of Shandong Lingong Engineering Machinery Co., Ltd., was invited to attend the meeting as a representative of the exhibitors.
As a national brand that rose in the old Yimeng area, Lingong started its development in 1972, followed and ran all the way, and finally became the leader of China's manufacturing industry. This is a history of arduous entrepreneurship, a history of struggle for innovative development, and a typical epitome of the development and growth of China's construction machinery industry.
Today, Lingong, which is striding towards internationalization, is integrating the concept of green and sustainable development into the entire value chain, effectively transforming the development mode, and building a new development pattern. In this brand day event, Lingong brought innovative products such as E660H EV excavator, mobile robot AMR, forklift AGV, articulated robot, etc. to the stage, conveying the determination to vigorously develop green innovative products, and the strong confidence to represent Chinese industry to create a world-class engineering machinery brand.
Innovation-driven, leading green intelligent manufacturing
Science and technology are the primary productive force! Lingong has always been based on the engineering machinery industry, rooted its brand in the fertile soil of scientific and technological innovation, and continued to accelerate the transformation of scientific and technological achievements, and achieved a series of achievements that have attracted attention from the industry. In recent years, the company has successively won honorary titles such as China Industrial Innovation Benchmark Enterprise and National Green Factory; its products have also won many heavyweight awards such as China Engineering Machinery Annual Product Award, Technology Innovation Award, and New Energy Product Innovation Award.
At a time when "vigorously promoting the construction of a modern industrial system and accelerating the development of new quality productivity" has become the common pursuit of all walks of life, Lingong has continued to implement the innovation-driven strategy, using new technologies and new technologies to promote the development of products towards high-end, intelligent, and green, and using new quality productivity to improve production efficiency and product quality, promote industry transformation and upgrading, and accurately embark on a new path of green intelligent manufacturing.
Brand-led, steadily moving towards internationalization
The ultimate development of an enterprise lies in internationalization. It is necessary to demonstrate its strength and style on the global stage with a global vision and mind.
For the construction machinery industry, in the process of "Made in China" turning to "Smart Manufacturing in China", more and more Chinese brands have begun to step onto the world stage, releasing a strong influence that cannot be ignored. As for the moment, whether it is the European and American markets where real estate and oil and gas investment drive high demand growth, or the emerging countries where the downstream market size is more than twice that of the domestic market, or the global mining equipment market with a scale of 250 billion, it is attracting Chinese companies to go out more actively.
At this time, Lingong embedded new quality productivity into the overseas strategy, and the pace of going out is becoming more and more sonorous. On the basis of fully realizing the value transformation from single marketing to the whole industrial chain going overseas, since 2024, Lingong has accelerated the construction of a digital platform, focusing on opening up the digital closed loop of the entire cycle of sales-R&D-production, upgrading from product going overseas to digital going overseas, firmly taking digital technology as the core, and promoting new quality productivity with big data and artificial intelligence technology, helping to take solid steps in the high-quality development of overseas.
Today, Lingong has not only established a complete international supply chain system, but also combined with the "Belt and Road" initiative to comprehensively formulate six segmentation strategies for overseas markets. Its leading products cover six series of main products and core components, including shovel loaders, excavators, road machinery, mining machinery, aerial work machinery, and industrial intelligent equipment, with business covering more than 160 countries and regions around the world.
With innovative products and services, Lingong has built an international network that radiates the world and explored an internationalization path with "Lingong characteristics". At the same time, the company also continues to improve its overseas market competitiveness from the aspects of focusing on market demand, quickly responding to customers, local value-added services, and continuous improvement and upgrading, with a newer international perspective, closer to local thinking and communication methods, and better integrate into the international market.
Looking to the future, Lingong will adhere to the goal positioning of "world vision, international standards, Lingong characteristics, and high-quality development", and is committed to building a world-class brand, creating a Chinese engineering machinery brand preferred by customers at home and abroad, and striding forward on the internationalization road that is exclusive to "Lingong characteristics"!
The new quality of a brand is like "a butterfly emerging from a cocoon, undergoing a transformation and becoming reborn", and its core lies in technological innovation and excellent quality; it must be unstoppable and continuously exert its strength in channel evolution and model innovation; it must be like "lush vegetation, everlasting", and continuously deepen its efforts in green environmental protection and sustainable development. In the process of the continuous growth and development of Chinese construction machinery brands, Lingong will continue to accumulate new quality, capture new light, and contribute a model force that can be used as a reference for the rapid and sustainable development path of the construction machinery industry!
