What do overseas netizens think of XCMG?www.hf-loaderparts.com
It is a "leading Chinese construction machinery enterprise" that has gathered the world's most advanced equipment, such as the "world's first crane", 10,000-ton-meter tower cranes, new energy mining cars, etc. It is an industry "leading enterprise" with an annual international revenue growth of 33.7% and a share of more than 40%. It won the Tiger Roar Award for Overseas Marketing Gold Award with "XCMG Intern Season 8" and is also a "benchmark enterprise" for social responsibility by donating to "Hope Primary Schools" and building "African Water Cellars" around the world. Reference think tank and World Research Index jointly released the China Enterprise Overseas Social Media Communication Power Index (April 2024 issue) XCMG Group ranked 6th in the comprehensive communication power index and is the only one in the industry on the list, and it has risen by 3 places compared with January-February. ↓↓↓ The index has a monitoring period from April 1 to 30, 2024, and the monitoring objects include about 100 companies in various fields in China. The data covers 4 overseas social media platforms: Facebook, X (formerly Twitter), Instagram, and LinkedIn. Monitoring data shows that in terms of comprehensive communication power, XCMG Group and Huawei, Beijing Byte, Xiaomi, DJI, POP MART, Moutai, Lenovo, OPPO, Insta360 and other companies have performed relatively well.
With the global release of the Chinese and English ESG report for the first time this year, XCMG has used six major overseas social media platforms to show the world a new XCMG that is more sustainable, greener and more international.
In May, with the grand opening of the 6th XCMG International Customer Festival, XCMG's overseas social media strength has gained fans. Among them, a number of vertical videos were released on the INS platform (Instagram) for live "live broadcast", which received more than 600,000 interactive views; a total of 121 posts were posted on the six major overseas social media platforms, with more than 20 million exposures, 1.56 million interactions, 890,000 video views, and more than 40,000 new fans. At the same time, the "We R Solid" video collection activity was launched overseas, and video linkages from international friends from Brazil, Chile, Australia, Indonesia, Thailand, Armenia, Uzbekistan, Kazakhstan and other places were obtained.
Engineering technology leads
Equipment for a better future
Go out and stand firm
XCMG is willing to spread
China's voice and XCMG's story
wider, farther and more exciting
